@Anywhere – Twitter API Released
Late last month Twitter announced @Anywhere, a tool set which will enable developers to integrate twitter functionality into their websites meaning users can tweet from all over the web. More tweets, more interaction, more followers… that’s the theory anyway.
Right from the get go, Amazon and Bing jumped on board allowing you to tweet and be tweeted to whilst shopping or searching connecting you to people in a ‘real time’ way.
The full list of sites who have been working on @anywhere implementations pre-public launch include AdAge, Amazon, Bing, Citysearch, Digg, Disqus, eBay, Foursquare, Gawker, Google, Gowalla, The Guardian, The Huffington Post, Hunch, Mashable, Meebo, MSNBC.com, The New York Times, Salesforce.com, WSJ.com, Yahoo!, and YouTube.
So what could this mean, well I see it as having two main benefits; firstly it’s an extra advertising stream for companies as if people see something they like on your site then they can tweet, with link immediately giving their followers an quick recommendation which could in turn support a buying decision from them. More recommendations, more sales. Secondly, it could give a more personal feel to websites and you may feel more connected to the site removing the barriers between consumers and customers.
Aside from that we will also see a whole heap of new weird and wonderful twitter apps using the three API’s available.
we wait with baited breath…
