Apparently there is the apathetic age band of 18-25 who are the ones the main parties in the UK are after.  Most are busy having fun, at uni, on the dole, or generally just not interested.  But after the Obama’s election in 2008 which used every social media under the sun, the UK politicians are keen to keep up to date and so are now faceboooking, tweeting or youtubing in aid to connect with that apparent care free slice of society.

So with the election looming we will see the usual newspaper, television and radio campaigns but along side that we will have stories of a tweeting Gordon Brown, a David Cameron Facebook group and maybe if we are lucky, an amusing youtube video of Nick Clegg having a skateboarding accident.

It doesn’t surprise me at all and I wouldn’t be too surprised either if ‘micro payments’ start to emerge via a Conservative In-App purchase or Labour widget with games on…

But all this technology isn’t all bad… Surely hearing the mundane from the Prime Minister is a good thing… What I worry about though it that it won’t be the actual leaders tweeting but rather a marketing agency just making it up to fit a certain campaign which is a shame as simple tweets about the rubbish cheese sandwich the prime minister just had does make him more human, more approachable and more likely to get my vote.